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Bristle

A better razor for the modern millenial

Client

Bristle

Services

Branding, voice, and web design

Timeframe

Summer 2019

Guidelines

We finished Bristle’s project with a comprehensive document outlining their brand guidelines—for use internally, with press teams, or in future asset development.

Online Store

Bristle’s online store was built using Squarespace’s revamped ecommerce platform, equipped to accept subscription orders from a global customer base.

Social Media

Bristle’s voice was playful, casual, and designed to be peer-to-peer. We incorporated their new personality into sample content for Instagram and Facebook.

Branding and Design

 

Keeping things simple—but not too simple—we opted for dark forest green and a stone grey. A mostly-blue scheme keeps thoughts of irritation, nicks, and razor burn at bay.

 
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Simple wordmark

Bristle’s wordmark is clean and modern. The two “dots” from the lowercase i and period represent pesky facial hair and stubble.

Website Design

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Online Store

Bristle’s positioning as a millennial brand guided our design process with their clean, simple, and straightforward website. Sophisticated typefaces and a calming color palette embodied each of their razors’ benefits—smooth, soft, and good-looking.