A better razor for the modern millennial
Branding, voice, and web design
We finished Bristle’s project with a comprehensive document outlining their brand guidelines—for use internally, with press teams, or in future asset development.
Bristle’s online store was built using Squarespace’s revamped ecommerce platform, equipped to accept subscription orders from a global customer base.
Bristle’s voice was playful, casual, and designed to be peer-to-peer. We incorporated their new personality into sample content for Instagram and Facebook.
Branding and Design
Keeping things simple—but not too simple—we opted for dark forest green and a stone grey. A mostly-blue scheme keeps thoughts of irritation, nicks, and razor burn at bay.
Bristle’s wordmark is clean and modern. The two “dots” from the lowercase i and period represent pesky facial hair and stubble.
Bristle’s positioning as a millennial brand guided our design process with their clean, simple, and straightforward website. Sophisticated typefaces and a calming color palette embodied each of their razors’ benefits—smooth, soft, and good-looking.