Platform for finding better roommates faster
Branding, web design, audience criteria, Facebook and Instagram ad setup
Made for the millennial renter, D’well needed to exude a modern energy that still felt “homey.” We developed a color palette that balanced warm mustards with a soft powder blue and dark navy.
D’well’s landing page was designed on Squarespace. We focused on telling a visual-first story that would convince prospective members and renters to sign up for the platform.
By understanding the demographic and behavioral cues, we designed audience criteria for D’well’s Facebook and Instagram ad campaigns.
Branding and Design
As part of our work with D’well, we delivered a final PDF that outlined the company’s brand guidelines—including color palettes, logo use, and design assets. Compact and transferrable, it can be distributed internally or shared with third-party agencies.
Since the membership areas of D’well would be hosted on a different platform, we could use Squarespace to design the front-facing homepage.
Playful illustrations, quirky colors, and social imagery told the D’well story, with prominent call-to-actions encouraging signups throughout the site.