A new program for helping struggling readers' pronunciation and comprehension
Google AdWords setup and management, social media marketing, search engine marketing, web consulting
Nardagani’s primary strategy was based on Google AdWords in order to attract an audience with demonstrated purchase intent. Although some keywords performance with a cost per click (CPC) as low as $0.26, the campaign average was approximately $0.85.
After testing three separate Google ads, we found the most successful ad set to generate an average click through rate (CTR) of 16%. Close campaign tracking allowed us to monitor and update keywords in order to improve campaign performance over time.
Within 60 days of restructuring Nardagani’s website and marketing strategy, we were able to bring the bounce rate down from 73% to just over 50%. Additional modifications to the website increased overall session duration and “stickiness” of the website.