image-from-rawpixel-id-539075-jpeg.jpg
 

Nardagani

A new program for helping struggling readers' pronunciation and comprehension

Client

Nardagani

Services

Google AdWords setup and management, social media marketing, search engine marketing, web consulting

Timeframe

Spring 2019

$0.26 CPC

Nardagani’s primary strategy was based on Google AdWords in order to attract an audience with demonstrated purchase intent. Although some keywords performance with a cost per click (CPC) as low as $0.26.

16% CTR

After testing three separate Google ads, we found the most successful ad set to generate an average click through rate (CTR) of 16%. Close campaign tracking allowed us to monitor and update keywords in order to improve campaign performance over time.

54% bounce

Within 60 days of restructuring Nardagani’s website and marketing strategy, we were able to bring the bounce rate down from 73% to just over 50%. Additional modifications to the website increased overall session duration and “stickiness” of the website.

read.jpg

Google AdWords

Capturing purchase intent with Google AdWords

Google AdWords is an effective platform when it comes to capturing audiences with demonstrated purchase intent. Rather than relying on inferred interests and behaviors on platforms like Facebook and Instagram, Google’s keyword targeting functionality allows companies like Nardagani to identify with their target market faster—capturing them earlier in the customer journey.