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Patch

Advanced analytics for marketing professionals

Client

Patch

Services

Branding

Timeframe

Summer 2019

Colors

We combined dark navy with an energetic “startup” purple to maximize the brand’s trustworthiness as a data-focused software company.

Wordmark

Designed for anyone working in digital strategy—from social media interns to CMOs—Patch needed to be both approachable and professional.

Emblem

Patch’s icon captures the platform’s core differentiation—while still staying playful, memorable, and sophisticated.

Branding and Design

 
 
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Logo and icon

As a powerful analytics platform, Patch’s value comes from seeing meaningful metrics side-by-side. The company’s emblem represents these pieces coming together—while showing off a “hidden” P and traces of a lucky four-leaf clover.

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