Advanced analytics for marketing professionals
We combined dark navy with an energetic “startup” purple to maximize the brand’s trustworthiness as a data-focused software company.
Designed for anyone working in digital strategy—from social media interns to CMOs—Patch needed to be both approachable and professional.
Patch’s icon captures the platform’s core differentiation—while still staying playful, memorable, and sophisticated.
Branding and Design
Logo and icon
As a powerful analytics platform, Patch’s value comes from seeing meaningful metrics side-by-side. The company’s emblem represents these pieces coming together—while showing off a “hidden” P and traces of a lucky four-leaf clover.