Facebook's New Design and Positioning

Via Facebook

Via Facebook

Two weeks ago at its annual F8 Developer Conference, Facebook announced a complete redesign of its main mobile app—and gave us a sneak peek of the desktop interface. Prioritizing Events and Groups, the overhaul emphasizes the best parts of the Facebook mobile app experience.

According to the company, “there are tens of millions of active groups on Facebook. When people find the right one, it often becomes the most meaningful part of how they use Facebook. And today, more than 400 million people on Facebook belong to a group that they find meaningful.” By putting communities front and center, discovering and engaging with other users is easier than ever.

From a design perspective, the mobile app’s biggest change is a new Groups tab in the menu bar. Tapping through, Facebook users get a curated feed sourced from their individual groups—plus recommendations for new groups based on their likes and interests.

Via Facebook

Via Facebook

We’re most excited for Facebook’s new emphasis on nearby events. This is a big announcement for small businesses, pop-up shops, meetups, concerts, and more. Indexed and displayed according to proximity, the new Events tab map helps users discover what’s happening and start making plans.

Watch The Verge’s 12 minute recap from the F8 Developer Conference below.