4 Apps for Making Beautiful Instagram Stories

Instagram Stories has quickly become one of the most popular tools for brands looking to connect with their followers. Whether you’re polling for feedback or showing off a new product, don’t forget to make your Stories as lovable as the rest of your account. In-app stickers, gifs, and fonts are great for casual Stories like behind-the-scenes, staff interviews, or reposting customers’ content, but if you’re trying to step it up, it might be time to look into one of these apps for prettifying your Instagram Stories.

Our first choice: Unfold.

As gorgeous as their website, the Unfold app is being used by Influencers and top brands across Instagram (If some of their templates look familiar, that’s why!). With 25 free templates and 75 available for premium purchase, there’s something to fit everyone’s creative style. Unfold supports video and photo uploads, so it’s easy to tell your brand’s story in any format. Grab it on the App Store.

Adobe Spark

We’ve been big fans of Adobe Spark for a while, mostly because of its easy-to-use interface and its scalability across different screen sizes and platforms. With Spark, anyone can create compelling video stories in minutes. “Easily add and trim video clips to make your videos stand out on social. Pick from over 1 million beautiful iconic images or add your own photos to highlight what you have to say. Select the soundtrack that works best,” says Adobe Spark’s App Store page. Plus, Adobe Spark for web means you can access, edit and share your video from your laptop or desktop computer, too (and it’s all free!).

Splice for vertical videos (and so much more)

Made by a team from GoPro, Splice is a great way to edit and trim video made-for-mobile. When you’re trying to maximize screen space and make a big impression, vertical videos are the golden standard in digital marketing. Remove the Splice watermark for $9.99 and get started with adding music, editing clips, and more. It’s not our first choice if you need to add text, but if you’re just looking to put some great videos together and need it looking good on phones, it’s a great choice for any brand.

Easy graphic design with Canva

Feeling something like a simplified, online version of Adobe Photoshop, Canva is perfect for designers and brands looking to carry a cohesive identity through their Instagram Stories. Customize fonts, colors, dimensions, and more to generate plenty of slides for your next Story deck.


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