IGTV Supports Vertical Videos

After the first year of Instagram’s IGTV feature, the platform is rolling out a new change in the way people create, share, and watch their favorite content.

Today, the company announced support for landscape video, saying “We realize this is an evolution from where IGTV started – we believe it’s the right change for viewers and creators. In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. It enabled creativity to flourish and engagement to rise – and we believe the same will happen again with IGTV.”

Shooting and editing vertical video has been complicated for novice, amateur, and hobbyist content creators. The format is notoriously complicated to create in free film editing software iMovie, despite being much more straightforward in Apple’s $299 Final Cut Pro. By opening up IGTV to landscape videos, Instagram makes the feature more accessible for everyday users. It’s a smart move while they continue working to expand IGTV’s adoption and popularity.

“For viewers, this means IGTV will be a place to watch even more content from the creators they love – and do it straight from their phone,” the company said. “For creators, this means more freedom to express themselves how they want. Vertical videos work great for creators who want to be up-close and personal with their audience; but landscape also has its strengths, especially when it comes to formats like dance and sports which are high motion and often feature a handful of people in frame.”


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