"We’re Sevenfour, an apparel company for sundresses and salt air. For the working mom and the beach bum. Made for women. Inspired by July."

We built...

Name, logo, packaging, outdoor ad installations, social media assets

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Inspired by July, made on Cape Cod. Seven four logo with American flag design.

Logo & Name Development

Inspired by July

An apparel company for sundresses and salt air. For the working mom and the beach bum.

The Sevenfour name comes from the American holiday Fourth of July (07/04). The brand’s sophisticated, feminine logo draws from nostalgia for summers spent on Cape Cod.

Alternative Sevenfour logos with lobster and crab illustrations
Clothing tag mockups with red, white, and blue colors

Clothing Tags for Sevenfour

Branding

Sevenfour’s physical packaging draws on the brand’s iconic navy, white, and blood orange red. Natural twine and gold eyelets ties everything back to the label’s nautical roots on Cape Cod.

Advertising card with note to working moms and hashtag

Advertising Cards

Social media or print

Tight enough for Instagram, scalable enough for print, Sevenfour’s vision statement could be expressed in twenty-five words.

 
Outdoor billboard of sunny ocean boardwalk and sea grass

Outdoor Advertisements

Sevenfour goes larger than life

Simple, on-brand, and meant to evoke memories of sandy summers on the Cape. The all-white logo keeps the Sevenfour mark front and center; it’s an accent, not an eye-catcher.