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SYNC Vans

Luxury van conversions for the modern outdoorsman

Client

SYNC Vans

Services

Social media marketing, digital strategy, branding, web design, SEO

Timeframe

Since fall of 2016

$0.31 CPC

On average, each ad generates hundreds of clicks for just over $0.30 each. With a Facebook Ads Relevance Score of 8 out of 10, SYNC’s target demographic is consistently being presented the best performing campaigns.

34k followers

Quality content and consistent engagement across Instagram has resulted in exponential growth for SYNC Vans. Combined with a tailored hashtag strategy, SYNC’s content reaches over 100,000 unique profiles each week.

2x better

With personalized landing pages designed to appeal to a user’s individual city, we were able to reduce the site’s bounce rate to 22%—about twice as effective as industry average.

Branding and Design

 

Created for the modern outdoorsman (and woman) we developed a palette inspired by #vanlife. Campfire orange and warm dove gray drive SYNC’s branding.

 
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Stencil-friendly

Like the company it represents, SYNC’s brings together utility and sophistication. Its stencil-friendly, adventure-inspired compass rose appears on every build and accessory.

 
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Brand voice

SYNC’s personality lives in the intersection of rugged, playful, and constant wanderlust. We wrote copy for one of their press features:

Our after-work routine. Whether you’re unwinding or off-roading, our vans make any destination worth the drive. Load up your gear, family, or friends and get ready, get going, and get SYNC’d.

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Get going, get SYNC’d

Homepage Redesign

We redesigned SYNC’s homepage to showcase the brand’s product, expertise, and credibility. A combination of press logos and bold imagery helped us tell their story to thousands of website visitors.

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Meet the #getSYNC’d guys

Custom Mailchimp Email Templates

One of SYNC’s biggest differentiators is the role their founders play in responding to new leads.

In an industry filled with hired salespeople, SYNC takes this opportunity to learn more about their customers and connect with them from the start. Every potential client is contacted directly by one of SYNC’s owners, answering any questions or concerns about their new van.

This custom Mailchimp email is sent immediately after a site visitor fills out SYNC’s contact form, letting them know that an owner will be in touch shortly.