We designed a memorable, clean logo for the Treedy brand alongside bright colors and a sophisticated mobile interface.
Colors and brandingLogo Development
Treedy was a play on “treaty,” representing an agreement between two parties. We worked with the “tree” concept to incorporate a minimalist logo that brought together a lowercase t and a leaf shape. The brand palette focused on trustworthy colors popular in financial apps—like Mint, Robinhood, and others—while still feeling hip and modern.