We combined dark navy with an energetic “startup” purple-blue to maximize the brand’s trustworthiness as a data-focused software company.
Designed for anyone working in digital strategy—from social media interns to CMOs—Trendmo needed to be both approachable and professional.
Trendmo’s icon captures the platform’s core data visualization features—while still staying playful, memorable, and sophisticated.
Branding and Design
Logo and icon
As a powerful analytics platform, Trendmo’s value comes from seeing meaningful metrics side-by-side. The company’s emblem represents metrics, graphs, and visualizations coming together.
Setting the tone
After developing Trendmo’s branding—from icon to wordmark, color palette, and voice—we created a comprehensive online resource with the company’s complete guidelines.
The Brand Guidelines included all variations of the logo and icon, plus a full color palette, minimum size requirements for digital and print use, and examples of logo misuse.
Brand guidelines are a helpful tool for startups or early teams. Whether they’re referencing the guidelines for internal use or sharing with contracted designers, pages like this boost consistency and reduce mistakes.